sunnuntai 16. lokakuuta 2011

Tough cookie - how to build a marketing campaign for tv-news?

Here's a different trailer campaign! Nelonen News' campaign makes fun of of news anchors hunting stories and running around for every interview. First you see the stereotype, but then the reality hits: Nelonen's anchors are just people like you and me.

And finally, Mikko Hirvonen lets his tattoos show.