The winner of Finland's Next Top Model leaked out early. This is a major OOOOPS. The final episode airs tonight, but the sponsor BON AQUA is already congratulating the winner in an outdoor campaign.
Media's reaction is interesting. They have not made huge headlines about the winner in today's papers. On their websites they are warning their readers about the spoiler... Will this actually help the ratings tonight? I think so.
Article from Helsingin Sanomat -newspaper in Finnish here.
Ei kommentteja:
Lähetä kommentti