The best marketing campaign of the summer?

I sooo wanna fly Southwest now and this one is just a tip of the iceberg in the skies. Just search "Southwest flight attendants" on Youtube and there are so many videos... Why isn't Blue1 in Finland doing this, too? Could we do this, too, to market a tv-show? Or is it just flight attendants that are funny, sexy and interesting?



PS. This Air NZ ad blows up my skirt, too :)